Using Articles To Get Backlinks

Article marketing is a form of advertising used by website owners in which they write short articles related to their products or services.

The articles are submitted for distribution and publication in article directories.

Each article contains a bio box and a byline (also known as the resource box) that include references and links to author's websites.

Articles that are well-written and released for free distribution via the article directories have the potential of increasing visitor traffic to the authors websites thus attracting new clients.

The links in the bio box portion of the article serve as backlinks to the authors website.

This type of advertising is very powerful in internet marketing. The technique is used to subtly advertise products and services via online article directories.

Most directories receive a high volume of traffic and are considered authority sites by search engines. This kind of exposure often results in submitted articles receiving substantial free traffic.

When done properly, article marketing can be highly effective. It is an inexpensive means of promoting your home business.

Article marketing does have its drawbacks though. You still have to research, write, edit and proofread the articles.

When it comes to uploading the articles to the directories, you are at the mercy of the directories. They can choose to refuse your submission based on many factors, and it does take some time for the articles to actually become accepted and show up in the directory listings.

For the most part, using articles to get backlinks is a good move and the payoffs are usually worth the effort.